Episode 017 - Marketing March Part 1

This episode is for those people who

  • Want to feel solid they are using the best marketing tools to connect to their audience
  • Want to hear the best ways to connect with their target audience
  • Want to see results in their marketing efforts quickly and easily

It's a simple process:

With all marketing efforts, you need to start with why – why are you doing what you’re doing? What is it that will move you forward in your business every day? What is going to get you out of bed every day? 

Then know who you’re talking to - who is your ideal client? 

Then know how much time, money and effort you have to spend

People don’t buy what you do, they buy why you do it.
— Simon Sinek, Start With Why

Seth Godin, Purple Cow asks "what makes you remarkable?"

Action: Answer these questions. Go inside and dig deeply.

What's your why?

What makes you remarkable?

 Being as specific and focused as possible will make it easier for you

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.
— Maya Angelou

Marketing Tips:

Marketing is about them – it’s not about you.

Everyone else is taken, so be the best you that you can be.

Go out and talk to people. Connect with them. Ask them questions.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
— Seth Godin

References:

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