Episode 018 - Marketing March Part 2

This episode is for those people who

  • Want to attract clients who they enjoy working with and who rave about them

  • Want to hear their phone ringing off the hook with referrals

  • Want to see their client list grow and expand

To attract your ideal client, you need to know who they are, where they are and what their biggest pain is that you can solve for them. The process outlined below is something that I do only with my clients and I’m going to gift it to all of you.

Here is what you’ll do:

Spend some time thinking about the type of people you want to help.  Usually, you start by wanting to help people who are one of the following:

1.    You, a few years ago.

2.    A friend or family member that you know needs your help.

By now, you’ve been able to help at least one person.  Think about this experience and then list all of the things, experiences, AHA moments that you enjoy about working with this one person.   

1.    What did you really enjoy working with them on or through?

2.    What did you help them with that you really enjoyed?

3.    How did you transform their life?

Now that you’ve done some reflective thinking, think of some people who you believe would be an ideal client.  This may be a friend or work colleague.  Invite him or her for coffee, your treat.  This is important you need to pay the bill as they are helping you. 

Next: Go out and talk to people! Download the the steps to Create Your Ideal Client document, edit it to make it yours and then go interview people.

Ask them the questions as they relate to what you do. You can bring this sheet with you to your meeting and fill it out with them:

After you've talk to several people, take the time to narrow it down:

Now that you’ve thought generally about your Ideal Client, you are going to narrow your first target audience down further. 

Here’s the most important point here, if you market to everyone, you’ll sell to no one. 

Every marketing expert I’ve listened to over the past five years will tell you that the “riches are in the niches” so dive deep and you’ll attract clients you love and who love you.

This is the secret to making money in your business.

Take Action:

Download the steps to Create Your Ideal Client document. Go through it in detail to determine who your ideal client is.

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